Niche Market: Your business should have a substantial amount of search volume in its niche. Unique Product: Your product needs a clear differentiator from competitors. For example, a unique feature or color that sets it apart.
We start with a comprehensive audit to understand your business, competition, and target audience.
Established Brands: We focus on Google Search & Shopping to drive immediate ROI by leveraging your existing brand awareness. This strategy helps generate revenue quickly, which can be reinvested into broader campaigns. Case Study: For a fashion client, we redirected search traffic from retail partners to the brand itself, significantly increasing revenue and ROI.
Google Shopping
Visually Appealing Products: Success on Google Shopping depends on competitive pricing and professional product photography.
Optimization
We optimize product titles and descriptions with relevant keywords to improve search performance and visibility.
This detailed approach ensures your products appear for the right search terms while eliminating wasteful spend.
YouTube Video Content
YouTube is an excellent platform for businesses with strong video content. It offers powerful targeting tools,
allowing ads to reach high-relevance audiences cost-effectively. YouTube complements Facebook advertising by using search history for targeted reach.
Google Display
Expand Awareness: Google Display is ideal for expanding top-of-funnel awareness, especially if you've maxed out social channels.
It provides a wide reach through banner ads across millions of websites, although it's often underutilized. With a sufficient budget,
this channel can be highly profitable.
We conduct a detailed audit of your Google Ads account to ensure long-term success and growth.
Targeting Control: We ensure campaigns are correctly segmented and structured,
focusing on granular keyword building, effective demographic targeting, and eliminating waste with negative keywords.
Audit Focus: Our audits dive deep into best practices and structural improvements to maximize performance.
Most accounts need a comprehensive rebuild to optimize performance.
Rebuild Process: We review and optimize all elements of the account, from negative keywords to conversion tracking and audience settings.
Campaign Optimization: We convert Smart Shopping campaigns into standard campaigns for better growth and restructure brand and non-brand search campaigns to maximize value.
Once the account is optimized, we develop new creative and refine the website user experience (UX) and conversion rate optimization (CRO).
Testing & Scaling: We start with an initial testing budget of $3,000 – $6,000 per month. Successful tests focus on achieving solid benchmarks in customer acquisition cost (CAC), average order value (AOV), and conversion rates.
Metrics Monitoring: Our team carefully scales budgets based on performance metrics and continuously refines ad creative to maintain and improve results.
Achieve control and profitability on Google Ads through a precise strategy and detailed optimization. Our holistic approach ensures your campaigns are set up for long-term success and growth.
Pay based on results.
