We start by deeply understanding your business, not just your ad manager. Success for us means success for you, so we examine your product, margins, goals, and revenue targets before launching any ads. Our goal is to identify quick wins by analyzing your current ad targeting and positioning.
Your existing assets can be repurposed, but user-generated content (UGC) is crucial. We collaborate with skilled content creators to produce effective UGC, boosting engagement, click-through rates, and reducing costs. For instance, regular UGC helped one fashion brand grow revenue from $4M to $6M annually.
Effective ad destinations are essential. Many brands mistakenly use homepages or product pages, but dedicated landing pages convert better. We've helped clients lower their CPA by 20-50% using this strategy alongside impactful UGC.
Outdated ad structures lead to wasted spend and poor results. We rebuild campaigns for simplicity and effectiveness, ensuring Facebook ads perform better by exiting the learning phase and setting proper audience exclusions.
We focus on metrics that matter:
new customer acquisition cost (nCPA), customer lifetime value (LTV/nCPA) and marketing efficiency ratio (MER).
Retargeting for returning customers is handled through email and SMS, allowing us to invest more in acquiring new customers.
Pay based on results.