Utilize tools like Attentive to capture emails and phone numbers efficiently. Attentive's pop-up tool boasts high conversion rates, helping you grow your email list and enabling SMS campaigns to complement your email marketing efforts.
Set up a Welcome Email Series Flow tailored to your Average Order Value (AOV) for optimal impact.
Implement Cart/Checkout and Browse Abandonment Flows with discount offers to boost conversions.
Create Post-Purchase Flows to engage customers after their purchase, driving upsells or cross-sells relevant to their initial purchase.
Plan your email and SMS campaigns in advance, aligning with key eCommerce events and maintaining a consistent communication schedule. Avoid positioning your brand as overly promotional; focus on strategic promotions during peak shopping periods like holidays and 3-day weekends.
Segment your audience into tiers based on engagement levels, sending targeted campaigns to each tier. Focus on high deliverability by avoiding mass email blasts that risk spamming and compromise domain reputation. Clean your email list strategically to maintain high open rates and engagement metrics.
Create visually appealing email designs that showcase your products effectively. Incorporate clear calls to action and visible buttons to drive conversions. Leverage tested layouts and photography types to maximize the impact of your email blasts.
Invest time in crafting catchy subject lines and engaging preview text. These elements significantly influence email open rates and overall campaign success. Prioritize creativity and relevance to increase email engagement and drive more business.
Pay based on results.
